One of the proven methods of drawing higher visibility to the products and services of a company is by issuing a press release. Press releases have become one of the most essential aspects of any public relations and internet marketing strategy. Companies either have in-house writers to prepare the press release or they get freelancers to write it for them. But irrespective of who is chosen it is essential for the press release to be of a very high standard. So the question that many people often ask is what goes into the making of a great press release.
All well written press releases have an attention grabbing headline. This is one of the fundamental features of a press release that should not be ignored. In a world that has millions of words worth of written material for people to read, unless the press release has an appealing start, people will in all likelihood choose to ignore it. The headline should not only be catchy, it should also give an idea to readers as to what the article is about.
There are word limitations when it comes to writing a press release. That is why it is essential that the writers get to the point in the first paragraph itself. The reader should know straight away what company the press release is promoting and what products that the company is selling. The press release also needs to be accurate as far as information is concerned. It is essential to remember that the main task of a press release is to inform the readers while at the same time promote the company. The best way to achieve both these goals is to pack the articles with as much fact and figures as possible and to substantiate the promotional activities of the company with as much hard evidence as possible.
It is essential that the write not drag on the press release for too long. He should try and condense as much information in as few words as possible. If the writer is having a hard time compressing all the information within the limitations imposed on him then he can always provide links to sites where the reader can get more information. Another hugely important aspect of a press release is the contact information. The content should contain the physical location of the company, the phone and fax number as well as the link to the website.
